QUESTIONS & ANSWERS - MM MARKETING
WHAT DOES MM PROVIDE?
Mullett Marketing provides online marketing services for small businesses. We service B2B markets (both products and services) in industries such as manufacturing, electronics, SaaS, automotive, and various technology companies. We also serve B2C markets in retail, ecommerce, and business services. MM provides both local digital marketing serves clients nationwide. Our services include website designs, search engine optimization, online advertising, email marketing, social media and blogging, and marketing consulting.
IS MM A FULL-SERVICE MARKETING AGENCY
No, but we act like one. MM is a full-service internet marketing company minus the overhead costs of traditional marketing agencies. We pass this savings on to you. MM consists of freelance marketers who cover the full gamut of marketing services. Jon Mullett organizes each project to ensure you receive effective and affordable results that position your business in the digital spotlight.
HOW CAN I GET A QUOTE FOR MY MARKETING PROJECT?
Each of our clients have different needs. I can provide an estimate based on a quick consultation of your business and marketing goals. We can then schedule a more in-depth consultation to go over the details before a formal quote. Call me at 970.592.5112 to or email me at info@mullettmarketing.com to start the assessment.
WHAT IS DIGITAL MARKETING?
Digital marketing refers to marketing online or over the internet. Digital marketing has potential to reach a high number of potential customers when done effectively. Website development and search engine optimization (SEO) are examples of internet marketing. These two channels are the main influencers for keyword search rankings, which can drive large volumes of leads and develop brand recognition. Other digital marketing strategies include online advertising, social media networking, and email marketing. Within each of these are different strategies and tactics to achieve your digital goals. The ultimate goal is to improve your company and product online recognition and brand, and to climb internet search rankings for your targeted keywords. Keyword rankings are a top driver of website traffic and lead generation. Digital marketing can be highly targeted to the demographics and locations of your customers, which improves efficiency and lead conversions.
WHAT IS SEO?
SEO is confusing to many, including marketers. The requirements for SEO change frequently based on search engine (Google) algorithm adjustments. Certain criteria affect website rankings more than others, so it's important to know the main drivers for rankings. It should also be mentioned that SEO is fluid and an ongoing process. In fact, producing fresh content online is a factor for SEO. To see some specifics of what goes into SEO click here.
WHAT IS PROACTIVE EMAIL MARKETING?
Proactive refers to first contact to a lead rather than waiting for them to contact your business. MM produces email lists of prospects based on your identified market and customer type. Lists include contact name, job title, company name, industry type, company location, phone number. Once an email marketing list is created, we craft personalized content that appeals to your leads and includes a call-to-action incentive. We create lists, email messages, deliver email campaigns, and track the results for each client. .