MARKETING TECH STACK
FIND THE RIGHT TECH STACK COMBO TO MARKET YOUR BUSINESS
Google and Facebook have been around for a relatively short period of time, yet they have transformed the way we get information, communicate, and shop for goods and services. Today Google and Facebook are two of the largest companies in the world due to their ability to organize information, analyze this information, interpret the results, and ability to reach you! This is why more than two thirds of advertising and marketing dollars are now spent online.
Marketers have always sought the who, what, when, and where their customers are. Online data allows marketers to send the right message to the right people at the right time. Your company's tech stack gives marketers the tools to make these data-driven decisions.
​
We help businesses assemble tech stack combinations that maximizes marketing effectiveness and efficiency. Contact us for a tech stack review and consultation.
SaaS
We live in a digital world. Today's marketers must choose a combination of data-driven tools to sort through through the clutter and optimize results.
AUTOMATION
Although personalized account-based messaging (ABM) is the marketing trend these days, automation is still essential to reach prospects and customers. Email marketing is an essential tool that uses automation to generate leads and nurture them through the sales process.
TARGETING
Personalization and targeting are mandatory the seemingly endless marketing and advertising messaging we're exposed to. General messaging is no longer effective. Customer identification and targeting tools ensure your marketing efforts are efficient.
ARTIFICIAL INTELLIGENCE (AI)
AI quickly becoming a requirement for digital marketing. And it's not just for large companies. It's vital to helping small business do more with less. AI technologies leverage a marketer's effectiveness with limited time and staff.
DATA
A critical job of today's small business marketer is to gather and analyze data. Interpreting this data is a key component to ensuring your marketing efforts are productive and streamlined.
USER EXPERIENCE (UX)
Content optimization and placement is a key component to marketing success. Today's online browser has a very small attention span. Gaining a prospects attention is one thing, but keeping it is another. It doesn't take much for a user to move on so ensuring the purchasing process is smooth and seamless is critical.
